Purple cow is offering an item in a remarkable, new way. It’s unusual. It’s consistent. It’s fun! It’s something-you-must-have because it meets a need and is also dependable. Although having a good idea or a useful product is great, most likely in today’s market that is not enough without the purple cow. The product will remain invisible to the buyer and relatively unknown to the masses. This means that businesses must leverage risk by developing something remarkable in order to become visible. For writers, like me, this is important. What good is a writing that is never noticed and never read? Word of mouth matters too.

I read Purple Cow because another author remarked that it changed his outlook and in the process changed his life. I guess what purple cow thinking says is this, what boring is to marketing, conducting business-as-usual is to stale and stagnate–and that is, well, unremarkable. Why not be remarkable instead?